End Of The Great Taboo
One Spa witnesses surge in male spa treatments
August 2007
During the last five years, One Spa at the Sheraton Grand Hotel & Spa in Edinburgh, has recorded a 30% increase in the number of men having spa treatments, with over 20% of the total treatment quota being used by men. In addition, 35% of all the Spa's visitors are now men, a figure which has risen considerably in recent years.
In answer to this demand, the Spa has developed a series of spa treatments tailored specifically for the male market, including the Intensive Facial, Muscle Relaxing Massage, Deep Tissue Massage as well as Reflexology. According to the spa's bookings, massage tops the popularity polls, with facials coming a close second.
Research compiled by the Good Spa Guide provides a clue as to why active spa treatments such as massage and facials go down so well with men. According to their research, men are less interested than women in the idea of "chilling out" and "me-time" when they go to a Spa. They respond better to the idea of activity and benefit, with treatments that are physically and mentally effective. In other words, they want to feel that their skin is improved or that their muscles are relieved and any tension has been alleviated.
In addition to spa treatments, One Spa has also seen an increase in interest in men's skincare products and this has been reflected in the introduction of the first ESPA range for men.
Simply called ESPA Men, the new skincare range includes an assortment of products to renew, revitalise and refresh. Nine advanced skin care products are used in an easy six step ritual involving cleansing and exfoliating, shaving and soothing, hydrating and moisturising.
Mark Perkins, Director of One Spa, comments:
‘We have noticed a marked growth in men having spa treatments - it has always been the case that men have used our facilities, especially the state-of-the-art gym and rooftop hydropool, but spa treatments have historically been not as popular amongst our male visitors. It's great to see this is no longer the case and we are responding by providing a greater range of products and spa treatments designed for men.'
-ENDS-
For more information please call James Walter on 0131 557 8885 or e-mail james@tartansilk.co.uk
NOTES TO EDITOR
ESPA Men
Simply called ESPA Men, the new skin care range includes a tempting assortment of products to renew, revitalise and refresh. Nine advanced skin care products are used in an easy six step ritual, from cleansing and exfoliating, to shaving, soothing, hydrating and moisturising.
Step One - Cleanse
FACIALFORM - invigorating cleansing wash
Step Two - Exfoliate
SKINPOLISH - exfoliating skin refiner
Step three - Shave
SHAVEMUD - smooth shave and purifying mud
Step four - Soothe
POSTSHAVE - soothing Tea Tree Gel
Step five - Hydrate
SKINTONIC - herbal spafresh spritzer
Step six - Moisturise
HYDRATOR - essential protective moisturiser
SKIN BALANCER - 24 hour balancing complex
BRIGHTENER - instant revitalising serum
CLAYMASK - deep-cleansing soothing mask
ONE SPA : Men's Treatments
Men's Intensive Facial
£70 55mins
Specifically designed to suit men's skin care needs, this facial treatment utilises products from the ESPA Men's range. This purifying, hydrating and balancing treatment incorporates a triple cleanse procedure, incorporating hot towel compresses to soothe and aid the drainage that can lead to congestion and blocked pores. Following the relaxing face massage with acupressure points and lymphatic drainage, a deep shoulder and scalp massage is performed to release tight muscles and tension.
Muscle Relaxing Essential Body Massage
£70 55mins
The body is massaged with Fitness Oil to soothe aches and pains. A rich essential oil blend of cloves, rosemary and peppermint helps ease joint pain and stiffness, whilst relaxing and calming the muscles.
Deep Tissue Body Massage
£95 1hour 20mins
Hot stones are used with this sophisticated massage along with elbows and forearms to achieve a truly effective deep tissue massage. Ideal for clients experienced in massage, this treatment is not for the faint hearted or the novice.
Reflexology
£55 55mins
Reflexology is an oriental foot massage that concentrates on the pressure points of the feet, which correspond to different zones in the body. By having the entire body represented in the feet, reflexology offers a means of treating the body as a whole.
This holistic treatment involves massaging the reflex areas to restore the body's own healing capacity and natural energies. Reflexology is a gentle therapy that can treat both the symptoms and causes of a variety of problems such as migraines, back pain, poor circulation, digestive disorders and hormonal imbalances.
The treatment begins with a soothing footbath and is followed by an application of aromatic oils to assist deep relaxation and overall well-being.
BACKGROUND
Sheraton Grand Hotel & Spa, Edinburgh
The Sheraton Grand Hotel & Spa, Edinburgh is a five-star, 260-bedroom 16-suite hotel located in the centre of Edinburgh and at the heart of The Exchange, Edinburgh's new Financial District off Lothian Road. The hotel's award-winning fine dining Grill Room Restaurant offers the best of Scottish cuisine. The Terrace is a relaxed and informal brasserie-style restaurant, featuring ‘live cooking' and an extensive buffet. Internationally acclaimed Santini restaurant offers authentic Italian regional cooking, enhanced by some of Italy's most celebrated wines and has been awarded two-AA rosettes.
There are 10 flexible meeting/banqueting rooms available which can accommodate 2 to 485 people - an Executive Meeting Room suite, the Edinburgh Suite and two Smart Meeting Rooms. For more information, please visit www.sheraton.com/grandedinburgh
Europe's most advanced city spa, ‘ONE' opened in September 2001. The six storey building, with three split levels of spa, the first of its kind in Scotland, houses a wide range of facilities and treatments, many unique to the spa and currently not available within the UK. One Spa is a proud member of the Starwood Spa Collection, a premier ensemble of over 50 exclusive spas located around the world. Each spa reflects the cultural influences unique to its location, while delivering distinctive spa services that embrace the elemental facets of health, beauty and inner peace: The Seven pillars of Well-being. Visit starwoodspacollection.com to learn more.
For more information, please visit www.one-spa.com
Starwood Hotels & Resorts
Sheraton, the largest brand of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) has more than 394 hotels in 65 countries. Starwood Hotels & Resorts is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced AloftSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.